Sustainable Brands

At Factian, we are committed to promoting brands that demonstrate a genuine commitment to sustainability. 

 

What is Good On You?

 

Our Sustainable Brands collection highlights companies that meet or exceed the "It’s a Start" benchmark on Good On You—a rating that signifies a brand is taking meaningful steps Good On You provide trusted sustainability ratings for brands, measuring key areas such as transparency, labor practices, use of sustainable materials, environmental impact, and animal welfare. 

If a brand passes our bar of 'It's a Start', they are featured within our Sustainable Brands range.

  

Here's a quick breakdown on what the scores mean: 

It’s a Start:

The brand is making initial efforts towards sustainability, such as improving supply chain transparency or using some sustainable materials, but still has areas for growth, like fair labor conditions.


Good:

The brand takes substantial actions towards sustainability, including using more sustainable materials, improving labor practices, and reducing environmental harm, showing clear progress and commitment to improvement.


Great:

The brand is leading the way in sustainability, with strong policies and practices across all areas, including environmental impact, labor rights, and animal welfare.

     

    What Makes Brands Sustainable?

     

    We believe that true sustainability goes beyond a few product lines; it’s about a whole-brand commitment. Every brand featured here has undergone a rigorous evaluation to ensure that their environmental impact, treatment of workers, and approach to animal welfare reflect the high standards we set for sustainability.

     

    Brands that score "It’s a Start", "Good", or "Great" overall are included in our Sustainable Brands collection, ensuring that you can trust their dedication to ethical practices.

     

    Why Choose Sustainable?

     

    Fast fashion has created an unsustainable culture of overconsumption, but we’re here to drive change by supporting brands that prioritize the planet and people over profits. These brands focus on using eco-friendly materials, reducing waste, implementing fair labor practices, and making their supply chains as transparent as possible.

     

    According to the United Nations, the fashion industry is responsible for 8-10% of global carbon emissions and nearly 20% of wastewater production, highlighting the urgent need for sustainable practices

     

    By choosing from our Sustainable Brands, you are supporting companies that are dedicated to transforming the fashion industry for the better. Your choices have the power to influence the market—let's create demand for ethical, responsible, and conscious fashion.

     

    Together, we can help reduce the harmful impact of fast fashion and move towards a more sustainable future.

     

    Choose wisely. Support responsibly. Let’s shape a better world, one brand at a time.

     

    Explore Our Collections

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    Why Factian?

    Eco-Fashion Forward: Sustainability in every style.

    Personal Stylist Match: Your style, expertly curated.

    Expertly Curated: Your unique look, our sustainable touch.

    Style Unlocked: Personalized fashion, made for you.

    Tailored Stylist Services: Custom advice, no subscriptions.

    Community Events: Exclusive fashion networking events.

    Factian Stylists

    Introducing the Factian Stylist Collection, where personal style meets professional touch.

     

    Dive into a world curated by our handpicked stylists, each a connoisseur of fashion and personal styling.
    Our stylists are specialised at sculpting your personal style narrative using our FactianIDs. 

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    Explore FactianID

    What mood are you in today?

     

    Explore your style with our collection of FactianIDs.

     

    Based on your AI Styling results, your chosen FactianID will help your stylist will tailor your wardrobe to your vibe.

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    The Hidden Costs of Fast Fashion

    • Water Consumption

      The fashion industry uses 10% of all industrial water globally, with one kilogram of cotton (a pair of jeans) requiring 10,000 liters of water to produce

    • Microplastic Pollution

      35% of microplastics in the ocean come from synthetic fibers in clothing, contributing significantly to marine pollution and entering the human food chain​

    • Labor Exploitation

      Fast fashion often relies on underpaid labor, with some workers earning as little as $2.63 a day in developing countries and $2.77 per hour in the U.S.​
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    Factian FAQs

    Ask us anything

    How does Factian promote sustainability?

    Factian promotes sustainability by incorporating eco-conscious practices into our platform and styling services. Our stylists prioritize pieces from brands committed to ethical production, eco-friendly materials, and waste reduction. We encourage clients to build versatile, long-lasting wardrobes to reduce fashion waste. By choosing Factian, you're supporting a platform dedicated to promoting responsible fashion.

    What is a FactianID?

    A FactianID is a reflection of your unique fashion style, identified through our AI Styling Session. It helps us match you with the perfect stylist who specializes in curating outfits that resonate with your personal taste and sustainability values.

    What should I expect during a styling session?

    During your styling session, your stylist will work closely with you to understand your personal style, preferences, and any specific needs you have. They’ll provide personalized recommendations, outfit ideas, and advice tailored to your FactianID. If you’re interested in sustainable fashion, your stylist can guide you towards eco-friendly brands and practices. Sessions are collaborative, ensuring that the final recommendations reflect your unique taste.

    Can I change my stylist?

    Absolutely! If you feel like exploring different FactianIDs or would like a fresh perspective, you can request to be matched with another stylist through our platform.

    Can I choose a stylist based on my budget?

    Yes, Factian offers a range of stylists with varying pricing options. You can filter and select a stylist based on your budget and specific needs. This flexibility ensures you receive expert styling advice that fits within your financial comfort zone.

    What is the return policy for items I purchase?

    Factian does not own or sell any of the recommended pieces directly. Instead, we connect you with brands through our platform. As such, the return policies are managed by the individual brands from which the items are purchased. Typically, you can return items within the brand's specified return window, provided they meet the brand's criteria (such as being unworn, unwashed, and with tags attached). For detailed return instructions and policies, please refer to the specific brand's website or customer service. Factian is here to assist if you have any questions, but all returns are handled by the brands themselves.

    What if I don’t like the recommendations?

    Our stylists strive to provide recommendations that align with your personal style and preferences. However, if you’re not satisfied with the selections, you’re encouraged to provide feedback directly to your stylist. They can make adjustments and offer alternative suggestions. Our goal is to ensure you feel confident and satisfied with your wardrobe choices.

    Is there a free trial or consultation?

    Yes, Factian offers a complimentary 15-minute initial meeting with your chosen stylist. This session allows you to discuss your needs, explore what the stylist can offer, and decide if it’s the right fit before committing to a full session.

    Are the clothes included in the price of the stylist services?

    No, the price of the stylist services does not include the cost of the clothes. Factian stylists will recommend pieces from various brands based on your style and preferences, but any items you choose to purchase will be at an additional cost. The cost of clothing is managed directly by the brands, and any purchases you make will be processed through them, not through Factian.