What Mood Are You In Today?

  • Discover Your FactianID


    Begin your Factian journey with our personalised AI Styling service.

    Dive into our AI Styling session designed to uncover your unique fashion mood, leading you to one of our FactianIDs.

    This is the first step in creating a wardrobe that's not just sustainable, but also a true reflection of you.

    Start Your AI Styling Session 

  • Meet Your Stylist


    Once your FactianID is revealed, explore your Featured FactianID to find a stylist who's not just an expert in sustainable fashion, but also specialises in your unique style.

    Plus, you can start with a complimentary 15-minute meeting to explore your needs and see how we can help.

    Meet Your Stylist 

  • Explore Our Sustainable Collections


    Use your FactianID to explore our curated collection of sustainable brands.

    Explore your style whilst supporting ethical production, eco-friendly materials, and long-lasting quality.

    By focusing on these brands, we aim to reduce reliance on fast fashion—helping you build a wardrobe that’s both stylish and kind to the planet.

    Explore, Sustainably 
Discover Your FactianID

Why Factian?

Eco-Fashion Forward: Sustainability in every style.

Personal Stylist Match: Your style, expertly curated.

Digital Wardrobe Feature: Your sustainable closet, digitized soon.

Eco-Friendly Every Step: From clothing to packaging.

Tailored Stylist Services: Custom advice, no subscriptions.

Community Events: Exclusive eco-fashion networking.

How it Works

Factian Journey

Discover Your FactianID

Begin your Factian journey with our personalised AI Styling service. Dive into a series of questions designed to uncover your unique fashion identity, leading you to one of our distinct FactianIDs. This is the first step in creating a wardrobe that's not just sustainable, but also a true reflection of you.

AI Styling

Meet Your Stylist

Once your FactianID is revealed, explore your Featured FactianID to find a stylist who specializes in your unique style. Plus, start with a free 15-minute meeting to explore your needs and see how we can help.

Meet Your Stylist

Book Your Free Demo or Styling Session

As part of your journey with Factian, don’t forget your free 15-minute styling consultation! Our expert stylists are ready to dive deeper into your unique style and provide tailored recommendations.

Book Session

Explore Our Sustainable Collections

After matching with a FactianID, you’ll be introduced to our curated collection of sustainable brands. Each brand aligns with your unique style, emphasizing ethical production and eco-friendly materials. Our stylists prioritize using these brands to ensure your wardrobe reflects your individual aesthetic while promoting mindful consumption.

Try, Love, and Share

After your session, take a moment to reflect on your new fashion insights. Each item is tailored to your style and aligns with our values. Share your story with us @factianuk, and remember—by choosing Factian, you're choosing fashion with purpose. Reconnect with your stylist for more personalized insights.

Try, Love, and Share

Join the Movement

By joining Factian, you become part of a community dedicated to changing the way we think about fashion. Together, we're not just making a statement; we're making a difference.

Factian FAQs

Ask us anything

How does Factian promote sustainability?

Factian promotes sustainability by incorporating eco-conscious practices into our platform and styling services. Our stylists prioritize pieces from brands committed to ethical production, eco-friendly materials, and waste reduction. We encourage clients to build versatile, long-lasting wardrobes to reduce fashion waste. By choosing Factian, you're supporting a platform dedicated to promoting responsible fashion.

What is a FactianID?

A FactianID is a reflection of your unique fashion style, identified through our AI Styling Session. It helps us match you with the perfect stylist who specializes in curating outfits that resonate with your personal taste and sustainability values.

What should I expect during a styling session?

During your styling session, your stylist will work closely with you to understand your personal style, preferences, and any specific needs you have. They’ll provide personalized recommendations, outfit ideas, and advice tailored to your FactianID. If you’re interested in sustainable fashion, your stylist can guide you towards eco-friendly brands and practices. Sessions are collaborative, ensuring that the final recommendations reflect your unique taste.

Can I change my stylist?

Can I choose a stylist based on my budget?

What is the return policy for items I purchase?

What if I don’t like the recommendations?

Is there a free trial or consultation?

Are the clothes included in the price of the stylist services?

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Can I change my stylist?

Absolutely! If you feel like exploring different FactianIDs or would like a fresh perspective, you can request to be matched with another stylist through our platform.

Can I choose a stylist based on my budget?

Yes, Factian offers a range of stylists with varying pricing options. You can filter and select a stylist based on your budget and specific needs. This flexibility ensures you receive expert styling advice that fits within your financial comfort zone.

What is the return policy for items I purchase?

What if I don’t like the recommendations?

Is there a free trial or consultation?

Are the clothes included in the price of the stylist services?

Quick Links

Sign up for exclusive Factian updates

EmailFollow onFollowing on

Country/region

GBP £ | United KingdomPayment methods

© 2024,Factian

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What is the return policy for items I purchase?

Factian does not own or sell any of the recommended pieces directly. Instead, we connect you with brands through our platform. As such, the return policies are managed by the individual brands from which the items are purchased. Typically, you can return items within the brand's specified return window, provided they meet the brand's criteria (such as being unworn, unwashed, and with tags attached). For detailed return instructions and policies, please refer to the specific brand's website or customer service. Factian is here to assist if you have any questions, but all returns are handled by the brands themselves.

What if I don’t like the recommendations?

Our stylists strive to provide recommendations that align with your personal style and preferences. However, if you’re not satisfied with the selections, you’re encouraged to provide feedback directly to your stylist. They can make adjustments and offer alternative suggestions. Our goal is to ensure you feel confident and satisfied with your wardrobe choices.

Is there a free trial or consultation?

Yes, Factian offers a complimentary 15-minute initial meeting with your chosen stylist. This session allows you to discuss your needs, explore what the stylist can offer, and decide if it’s the right fit before committing to a full session.

Are the clothes included in the price of the stylist services?

No, the price of the stylist services does not include the cost of the clothes. Factian stylists will recommend pieces from various brands based on your style and preferences, but any items you choose to purchase will be at an additional cost. The cost of clothing is managed directly by the brands, and any purchases you make will be processed through them, not through Factian.